2023
RMB
Branding
Freelance
Buenos Aires, Argentina

Realismo Mágico Bonaerense* serves as the title for a literary series that unveils surreal narratives in the enchanting backdrop of Argentina's Buenos Aires province. 

* Bonaerense: is an adjective in Spanish that refers to something or someone related to the province of Buenos Aires in Argentina.


To further accentuate the bakery's multifaceted experience, the brand identity introduces a captivating gradient. This gradient, carefully crafted using the vibrant hues found in the flowers and plants, serves as a visual representation of the diverse layers awaiting discovery. 
Just as there is a spectrum of flavors to tantalize the taste buds, there is also a spectrum of colors that dazzle the eyes and enrich the senses. This gradient not only imparts an aesthetic allure to the brand but also conveys the depth of experiences one can encounter, from the rich taste of croissants to the vivid palette of nature.