UM
Branding
Buenos Aires, Argentina

Um represents a visionary venture into the realm of biological textiles, conceived by the talented designer Emilce Celeste Cesarini. At the core of her creative pursuit are three foundational principles: science, innovation, and technology. 
Within the fascinating domain of Um, a profound exploration unfolds as it delves into the intricate world of symbiotic interactions between bacteria and yeast. The focal point of Um's research lies in harnessing the inherent capabilities of these microscopic allies to cultivate a unique and sustainable fabric.


Macarena is a graphic designer and artist originally from Buenos Aires based on the US East Coast. She holds a Bachelor of Design from the University of Buenos Aires, where she also served as teaching assistant for Graphic Design III, Professor Gabriele.
Following the completion of her Bachelor's degree, she pursued studies in Film Directing at Universidad del Cine de Buenos Aires. She also acted as Art Director for films such as "Una Aprendiz Invisible" and "Un Arma en la Casa”, both of which received recognition at prestigious festivals including Berlinale, Festival de Cine de Toulouse, and Bafici.

She is currently a graphic designer at The New York Times. Previously, she led the Design Team at Panorama Works, an agency based in Mexico City, and worked as a graphic designer at By All Means, a branding agency headquartered in Prague, Czech Republic.

For commissions and inquiries: macaiarabr@gmail.com




cv upon request